Effective Logo Design
What makes a good logo?
A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
There are five principles that you should follow to ensure that this is so…
An effective logo is (in no particular order):
Simple
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something...
Manage Your Brand Colors
Is there an easy way to manage brand colors so they look consistent on everything: website, marketing materials, promotional items and company apparel?
The simple answer: When developing a logo make sure your designer picks colors for your Corporate Palette that visually appear the same between Pantone Pigment call-outs, 4 Color Process (CMYK) and RGB conversions. Ask your designer to...
It’s About Type
Tips for selecting the right typeface for your next project.
* Determine the image you want to project with your publication and choose fonts with personalities that will fit that image.
* Limit the number of typefaces you use in a publication. Many experts say to use a limit of two typefaces, but occasionally this will vary. Too many typefaces can create an unprofessional, jumbled...
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