Print’s New Frontier
Looking for a way to connect print to the Web? To increase the relevance of print among younger consumers? To add a “wow” factor to your marketing collateral? Think QR codes.
You are starting to see them everywhere. They look like jigsaw puzzles, sometimes in color but most often in black-and-white. They are on magazine advertisements, posters and billboards, business cards, and just about...
PURL’s of Wisdom
You may be one of those savvy business representatives or salespeople, possibly even a marketer who doesn't know as much as they should know about PURL's. Yes, indeed, the PURL is a mini site, but it is also a powerful tool...
By definition, personalized URL's are unique and pre-generated URL for print or email recipients. These recipients get taken into a magical vortex of personalization,...
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8 tips for designing a great website!
Square buttons, round buttons, flashy buttons … will they match my shoes, my handbag or my tie? Are you stuck in a maze of buttons, headings, bullets, sub-headings and color schemes? STOP!!!!
Take a deep breath and read some practical tips for professional looking websites.
1.Select a color scheme and stick to it! Use your company colors or choose two...
read moreQR Codes
More people are wondering these days: Do QR codes really increase response rates when adding one to your printing, direct mailing, or packaging?
One of our clients used QR codes to launch their first print catalog in San Francisco, California. The objective was to build awareness and promote the brand through a direct mail sweepstakes that gave away a 2-night trip to Napa Valley’s famous...
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