Get the Best on Press
Posted by Joan Greenwald, ImageX on June 24, 2011
If you want a GREAT PRESS CHECK, check proofs carefully in advance, communicate well and be flexible. Here’s what to look for:
• Compare final content proof to printed sheet; make sure all changes are incorporated
• Verfiy placement and accuracy of type, art and photos
• Verify proper paper stock, and that is has been properly acclimated to the environment
• Compare 4 color images to color...
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Variety is the Spice of Life
Posted by Dayna McGraw, ImageX on June 24, 2011
Customize your message with Variable Data Printing (VDP).
VDP is making large-run, one-to-one print communications a reality.
VDP is a direct outgrowth of digital printing, which harnesses computer databases and digital print devices and highly effective software to create high-quality, full color documents, with a look and feel comparable to conventional offset printing. Variable data...
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Manage Your Brand Colors
Posted by Cathy Brandt, ImageX on June 24, 2011
Is there an easy way to manage brand colors so they look consistent on everything: website, marketing materials, promotional items and company apparel?
The simple answer: When developing a logo make sure your designer picks colors for your Corporate Palette that visually appear the same between Pantone Pigment call-outs, 4 Color Process (CMYK) and RGB conversions. Ask your designer to...
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