Print’s New Frontier
Looking for a way to connect print to the Web? To increase the relevance of print among younger consumers? To add a “wow” factor to your marketing collateral? Think QR codes.
You are starting to see them everywhere. They look like jigsaw puzzles, sometimes in color but most often in black-and-white. They are on magazine advertisements, posters and billboards, business cards, and just about...
ImageX Celebrates 25 Years
Founded in 1986 by Stan Poitras and Glen Douglas, ImageX begins its 26th year in business in November of 2011.
“Our dedicated team of sales professionals, account coordinators and creative graphic gurus combine their talents to provide exceptional customer service and attention to detail at every stage of your project, said Glen.”
“Our customers rely on us for our expertise and our...
Postal Rate Increase
Just a reminder that postage rates are going to increase effective January 23, 2012
That stamp you stick on your letters at home will increase from $.44 to $.45 each.
There is one positive change with this new pricing structure... For presorted letters, the first weight increment changes from one to two ounces. So, you can mail a presorted letter that weighs up to two ounces without...
PURL’s of Wisdom
You may be one of those savvy business representatives or salespeople, possibly even a marketer who doesn't know as much as they should know about PURL's. Yes, indeed, the PURL is a mini site, but it is also a powerful tool...
By definition, personalized URL's are unique and pre-generated URL for print or email recipients. These recipients get taken into a magical vortex of personalization,...
read moreEffective Logo Design
What makes a good logo?
A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
There are five principles that you should follow to ensure that this is so…
An effective logo is (in no particular order):
Simple
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something...
ImageX Equipment List
From Heidelberg to Kodak - we have the right equipment for any job. Our print experts will find the perfect fit for job to ensure both cost-effectiveness and quality-control.
General Commercial
29 x 41 Heidelberg 6 color Speedmaster XL105 with UV ( Nov 08 )
29 x 41 Heidelberg 6 color Speedmaster Xl 105 with aqueous coater ( 2 )
24 x 29 Heidelberg 6 color Speedmaster 74 with aqueous...
Get the Best on Press
If you want a GREAT PRESS CHECK, check proofs carefully in advance, communicate well and be flexible. Here’s what to look for:
• Compare final content proof to printed sheet; make sure all changes are incorporated
• Verfiy placement and accuracy of type, art and photos
• Verify proper paper stock, and that is has been properly acclimated to the environment
• Compare 4 color images to color...
Bottle Shock
Screenprinting, etching and decals are the smart, paperless alternative.
Compel your customers with the endless beauty of paperless labels for wines, spirits, specialty foods and beverages, cosmetics, stemwear, more. As durable as the bottles, tubes, and jars themselves, screenprinting, etching and decals are the smart, paperless alternative that will set you apart from the competition. Your...
read moreGoing Postal
The USPS has changed the requirements for all courtesy reply mail envelope barcodes. If you need to print any courtesy reply mail envelopes, including one with the new intelligent mail barcode, let ImageX check the barcode to be sure that it meets these new requirements. If it doesn’t meet the new requirements, we’ll provide you with a new barcode.
So, don’t reprint any courtesy reply...
Variety is the Spice of Life
Customize your message with Variable Data Printing (VDP).
VDP is making large-run, one-to-one print communications a reality.
VDP is a direct outgrowth of digital printing, which harnesses computer databases and digital print devices and highly effective software to create high-quality, full color documents, with a look and feel comparable to conventional offset printing. Variable data...
read moreWhat’s in the Box?
What you should know about multi-lingual package inserts.
Medical Device manufacturers in the USA aim at the European market as a way to expand their global sales growth. Medical Device products, unlike most of the pharmaceutical products, are usually manufactured in the US and shipped to distribution centers in the European countries. This creates a demand for multi-lingual package...
Word About the Web
8 tips for designing a great website!
Square buttons, round buttons, flashy buttons … will they match my shoes, my handbag or my tie? Are you stuck in a maze of buttons, headings, bullets, sub-headings and color schemes? STOP!!!!
Take a deep breath and read some practical tips for professional looking websites.
1.Select a color scheme and stick to it! Use your company colors or choose two...
read moreCommunication Lifecycle
How long does your message last out there in the world?
That email you just sent has a retention value of about 5 seconds, while the ad you placed in that magazine or newspaper may have a lifecycle of about 6 months.
Promotional products such as pens, mugs, desktop gadgets, etc., continue to be a great way to get and keep your message at your customer's fingertips, again and again, time...
read moreTarget Marketing Defined
Market this, target that. What’s it all mean?
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise.[1] A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the four elements of a...
Manage Your Brand Colors
Is there an easy way to manage brand colors so they look consistent on everything: website, marketing materials, promotional items and company apparel?
The simple answer: When developing a logo make sure your designer picks colors for your Corporate Palette that visually appear the same between Pantone Pigment call-outs, 4 Color Process (CMYK) and RGB conversions. Ask your designer to...
We Love Being Green
ImageX is proud to be a partner of the Bay Area Green Business Program.
About the Green Business Program
The Bay Area Green Business Program verifies that businesses meet our higher standards of environmental performance. Our partnership of government agencies and utilities helps local businesses comply with environmental regulations and take actions to conserve resources, prevent...
Cool Corporate Style
Finding Corporate Apparel that looks good on all sizes and shapes and on both sexes can take up a lot of your time. Who wouldn’t want to have all their employees look good in the styles they make available! However, even if you find a website that shows a style you like, can you always tell how a style will fit on all of your different employees from a picture on a website?
Believe it or...
It’s About Type
Tips for selecting the right typeface for your next project.
* Determine the image you want to project with your publication and choose fonts with personalities that will fit that image.
* Limit the number of typefaces you use in a publication. Many experts say to use a limit of two typefaces, but occasionally this will vary. Too many typefaces can create an unprofessional, jumbled...
read moreQR Codes
More people are wondering these days: Do QR codes really increase response rates when adding one to your printing, direct mailing, or packaging?
One of our clients used QR codes to launch their first print catalog in San Francisco, California. The objective was to build awareness and promote the brand through a direct mail sweepstakes that gave away a 2-night trip to Napa Valley’s famous...
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